A NEW STANDARD
IN THE ADVERTISING INDUSTRY
A team of IT and marketing professionals came together to solve the day-to-day issues faced by advertising agencies.
We think the marketing industry still needs a system that is able to truly deliver everything that modern marketers need.
We believe that specialised media planning and project management software for advertising agencies can solve that.
And we know just how to design it.
To create multi-functional media planning and project management software that can solve any problem that may arise in the advertising industry.
To become the most intuitive and user-friendly system. To streamline all the daily processes of an agency, making them easier, faster and more productive.
How it all started...
My career in advertising started in 2009 as an intern at a small local media agency. After 4 years in advertising sales, I moved to a media agency as a media planner, a couple of years later I accepted a position as the head of planning department, and afterwards as media director. A year later I was managing a media-procurement for a group of four agencies.
With each new position, my responsibilities grew. Monitoring financial flows, making efficient purchases, and forecasting profitability became increasingly difficult because all these financial processes required countless spreadsheets, and monitoring funds became too complex and inefficient as the workload increased.
After roughly calculating our unearned profit due to the opacity of the processes and multiplying this amount by the number of companies with similar activities in the market, I realised that the marketing industry needed an immediate solution to plug this leak.
Niit software was designed to help advertising agencies increase their financial efficiency.
I’ve been involved in the technical area of the advertising industry since the last century and let me tell you something – the problems haven’t changed.
Even back then, marketers were looking for better ways to manage their daily work, and they continue to struggle today. With only one difference – the amount of data they are handling today, is much larger.
Over the years I’ve helped several marketing-related companies to create specialised ERP systems, so I’ve acquired a clear understanding of what industry truly needs. Now, it’s time to finally provide it.